From this Mark Bowden article about Arthur Sulzberger Jr this quotation:

Among the other prospective buyers whose names have surfaced in the press are Michael Bloomberg, the billionaire mayor of New York; Google; and even, perish the thought, the press baron Rupert Murdoch, whose Wall Street Journal has emerged as journalistic competition for the Times in a way it never was before.

I keep harping on this, but I really don't see how newspaper's survive without coming up with a new model. One such model could be finding a corporate patron, like, uh... Google.tra