Ken Auletta from the New Yorker wrote a book about Google, “Googled: The End of the World as We Know It” and before he published it, he cut the last chapter of 25 media maxims. Click the link above to read the chapter, or see below to see them in cribbed form. You might recognize the first maxim from Steve Jobs’ Stanford graduation address (video below via AllThingsD)

1. “Stay Hungry. Stay Foolish.”
2. Passion Wins
3. Focus is Required
4. Vision is Required
5. A Team Culture is Vital
6. Treat Engineers as Kings
7. Treat Customers Like a King
8. Brand Often Means Trust
9. Every Company is a Frenemy
10. The Speed Of Change Accelerates
11. Adapt or Die
12. “Life is long but time is short.”
13. A “Free” Web Is Not Always Free
14. Digital is Different
15. Don’t Think of The Web as Another Distribution Platform
16. Technology Provides Potent New Targeting Tools
17. The Web Forges Communities, and Threatens Privacy
18. Beware The Government Bear
19. Paradox:The Web Forges Both Niche and Large Communities
20. More Media Concentration, Yet More Choice
21. Luck Matters
22. No More Old Media Magic
23. No More New Media Magic, Either
24. Don’t Ignore the Human Factor
25. There are no Certitudes