In the latest issue of Fast Company, there's a profile of Alex Bogusky, the advertising genius behind some of your favorite viral campaigns of the last campaign. Bogusky, not surprisingly, didn't like the the profile and annotated the article on his Posterous. This is the one of the better uses of the internet, publicly responding to exactly what you don't like in an article. On the other hand, I can't tell if the original article or the response makes me want to throw up more. The profile makes Bogusky come off as something of a douche, and the annotations makes him come off as a defensive douche. Maybe he's nice in person.