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A blog with delusions of grandeur

Another new dinosaur discovered

I guess I just figured that all the dinosaurs would have been figured out by now, so it's definitely a surprise that scientists have discovered another. That's 3 or 4 in the last year!

Brontomerus mcintoshi could deliver a kick nearly three times as powerful as that from similar-sized sauropods, a weapon that males may also have unleashed on each other when fighting over females in the early Cretaceous, researchers said.


How to hire an SEO expert

This is the standard against which all SEO experts should be measured. If your SEO consultant isn't a rapper you're really not spending your budget the right way.



Via Videogum, thanks Adam.

“We don’t tell stories anymore.”

Here's GQ taking a whack at the 'dumbing down of Hollywood' genre of articles. I'm pretty sure that I've seen this type of paragraph to describe what movies are coming out, and the GQ article has TWO of them!
With that in mind, let's look ahead to what's on the menu for this year: four adaptations of comic books. One prequel to an adaptation of a comic book. One sequel to a sequel to a movie based on a toy. One sequel to a sequel to a sequel to a movie based on an amusement-park ride. One prequel to a remake. Two sequels to cartoons. One sequel to a comedy. An adaptation of a children's book. An adaptation of a Saturday-morning cartoon. One sequel with a 4 in the title. Two sequels with a 5 in the title. One sequel that, if it were inclined to use numbers, would have to have a 7 1/2 in the title.



In modern Hollywood, it usually takes two years, not one, for an idea to make its way through the alimentary canal of the system and onto multiplex screens, so we should really be looking at summer 2012 to see the fruit of Nolan's success. So here's what's on tap two summers from now: an adaptation of a comic book. A reboot of an adaptation of a comic book. A sequel to a sequel to an adaptation of a comic book. A sequel to a reboot of an adaptation of a TV show. A sequel to a sequel to a reboot of an adaptation of a comic book. A sequel to a cartoon. A sequel to a sequel to a cartoon. A sequel to a sequel to a sequel to a cartoon. A sequel to a sequel to a sequel to a sequel to a movie based on a young-adult novel.


Odd Future on Jimmy Fallon

You might have seen this last week, but if you didn't, watch Odd Future on Jimmy Fallon performing 'Sandwitches'. Exciting.



Thanks, Andy.

La Bernardin’s 129 service rules

Here's a list of the 129 service rules for La Bernardin in New York City from a chapter in Eric Ripert's 2008 book, 'On the Line'. The list was published on 4 or 5 different pages by the Star Tribune, and I figured they'd be better all on one page.

1. Not acknowledging guests with eye contact and a smile within 30 seconds. First impressions count!
2. Not thanking the guests as they leave. Last impression!
3. Not remembering the guests' likes and dislikes!
4. Not opening the front door for guests.
5. Silverware set askew on the tables.
6. Tabletop that isn't picture perfect.
7. Forks with bent tines.
8. Unevenly folded napkins.
9. Chipped glassware.
10. Tables not completely set when guests are being seated.
11. Dead or wilted flowers on the tables.
12. Tables that are not leveled.
13. Salt and pepper shakers that are half empty.
14. Salt or sugar crusted inside the shakers.
Read the rest of this entry »

Coca-Cola’s secret formula

The recipe for Coca-Cola is a long held secret, but it seems like This American Life discovered it. Well now.
Companies like Pepsi have deduced the general ingredients on their own, none have unlocked the "Merchandise 7X flavoring" that gives Coke its unique taste and bubbly burn.
...
The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops

Serious Eats

Just like Apple

Daring Fireball recently linked to a New Yorker article about the interesting corporate structure of the Green Bay Packers. In it, this sentence:
Shareholders receive no dividend check and no free tickets to Lambeau Field. They don’t even get a foam cheesehead. All they get is a piece of paper that says they are part-owners of the Green Bay Packers.


"Huh", I thought, "Just like Apple." But then I found this:
People who own shares of of GBP stock cannot be sold to others--it can only be sold back to the team. The stock doesn't appreciate in value, no dividends are paid, and there are no season ticket privileges. However, the stock certificate is really cool, and you can proudly say you own part of a professional football team!


I didn’t know that

Kottke designed the Gawker logo.

How old is Don Draper?

86 or 87. Glad that's sorted out.

Feltron annual report 2010

This year about his dad. This might be my favorite thing on the internet every year. Great, as always.

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