Daniel Bejar is an artist with a project he calls Googlegänger. Daniel Bejar is also the name of a musician from Vancouver.

This is what Bejar did: He grew his hair into a frizzy mane, and he grew a beard, and then he set about re-creating some of the most widely circulated images of Bejar the musician, who has frizzy hair and a beard. Their faces aren’t identical—Bejar the artist has a more assertive brow and a narrower face—but the resemblance in the images is pretty close. He called his project “The Googlegänger,” and he put his work online. So far, at least two reviews of the new Destroyer album, “Kaputt,” have been accompanied by images of Bejar instead of Bejar.

Via kayfabe and Charlie Todd.