Unlikely Words » apple

“Market research is what you do when your product isn’t any good.”

aaron cohen — Sun, 09 Oct 2011 16:11:22 +0000

This piece about Steve Jobs' admiration for Edwin Lands, the founder of Polaroid, had a bunch of interesting bits to pull out.

At Polaroid, Land used to hire Smith College’s smartest art-history majors and send them off for a few science classes, in order to create chemists who could keep up when his conversation turned from Maxwell’s equations to Renoir’s brush strokes.

Most of all, Land believed in the power of the scientific demonstration. Starting in the 60s, he began to turn Polaroid’s shareholders’ meetings into dramatic showcases for whatever line the company was about to introduce. In a perfectly art-directed setting, sometimes with live music between segments, he would take the stage, slides projected behind him, the new product in hand, and instead of deploying snake-oil salesmanship would draw you into Land’s World. By the end of the afternoon, you probably wanted to stay there.

The two men met at least twice. John Sculley, the Apple C.E.O. who eventually clashed with Jobs, was there for one meeting, when Jobs made a pilgrimage to Land’s labs in Cambridge, Mass., and wrote in his autobiography that both men described a singular experience: “Dr. Land was saying: ‘I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me, before I had ever built one.’ And Steve said: ‘Yeah, that’s exactly the way I saw the Macintosh.’ He said, If I asked someone who had only used a personal calculator what a Macintosh should be like, they couldn’t have told me. There was no way to do consumer research on it, so I had to go and create it and then show it to people and say, ‘Now what do you think?’”

The worldview he was describing perfectly echoed Land’s: “Market research is what you do when your product isn’t any good.” And his sense of innovation: “Every significant invention,” Land once said, “must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.” Thirty years later, when a reporter asked Jobs how much market research Apple had done before introducing the iPad, he responded, “None. It isn’t the consumers’ job to know what they want.”

Via Stellar

Update:
Chris drew the quotation from the title of this post.

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Steve Jobs links

aaron cohen — Fri, 07 Oct 2011 13:30:12 +0000

I don't often feel sad or feel sadness, but I do sometimes in times of collective sadness. I'm not sure why. Last night I was on an airplane when it was announced that Steve Jobs had died. When I saw 4 random posts about Jobs on Tumblr, I knew right away. Growing up, the first computer I remember using was a IIgs, but we had at least one model before that. We also had a Performa after that. My first computer at college was a black and white Mac laptop with a 500 MB HD. Etc etc.

I sometimes collect as much about a story in one place as I can, almost as a personal reference for the future. (The Comprehensive Election Reactions Round Up from Obama's election is a good example). I haven't done it recently, but figured now would be a good time. Here's most of what I looked at yesterday, loosely sorted. You've probably seen some of this stuff, but probably haven't seen all of it. The sources are Twitter, Stellar, and Tumblr, along with just clicking around.

RIP, Steve Jobs. Peace and strength to your family and loved ones.

Daring Fireball | Wired.com | NYTimes | BusinessWeek | Chicago Sun-Times | The A.V. Club | Wired.com memorial of quotations | Brian Lam | Walt Mossberg | Tim Carmody | Frank Chimero | Neven Mrgan | Mike Monteiro | John Siracusa | Marco Arment | Dan Dickinson | Michael Sippey | Anil Dash | Rick Webb | Pat Keirnan | Alexis Madrigal | Bill Gates | Tim Berners-Lee | Jim Dalrymple | Horace Deidu | Mike Davidson | New York’s Tech Community | Steven Frank | David Carr | Ken Auletta | Byrne Reese (Pixar intern) | Andy Ihnatko | Mindy Kaling

The 2005 Stanford Commencement Address, and the text.

“Doug, do you have 10 more ideas. Steve”

Different images/art/etc I saw you might want to see. This or this or this or this or this or this or this or this or this or this or this or Stay Hungry, Stay Foolish or this or this or this.

The Think Different ad text, narrated by Richard Dreyfus and Steve Jobs.

Other round ups and slide shows: Kottke | BuzzFeed | The Daily What | TPM Media | Longreads | Apple’s Ads | CNET News | Steve Jobs’s Patents

Apple User Acting Like His Dad Just Died | The Onion and Last American Who Knew What The Fuck He Was Doing Dies | The Onion

Steve Jobs and Bill Gates Together: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8 | Part 9 | Part 10 | Part 11

Time stops the presses for the first time in 30 years and the NYTimes.com first mention of Steve Jobs in 1977.

Some contrarianism: here and here and here.

Some random articles What Steve Jobs Understood That Our Politicians Don't | Arabs embrace Steve Jobs and the Syrian connection | Pixar's Secret: Rewrite, Re-edit, Recut | Steve Jobs and Pixar changed animated movies forever | Steve Jobs and the idea of letting go

Tom Junod in Esquire: Steve Jobs Dying | Steve Jobs Obituary and a profile from 2008

Some videos: Wozniak Tearfully Remembers His Friend Steve | 1983 Apple Keynote-The "1984" Ad Introduction | The iMac Introduction | The iPod Introduction | Steve Jobs interviewed just before returning to Apple | Steve Jobs Presents to the Cupertino City Council

My other posts.

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Steve Jobs on consumers

aaron cohen — Thu, 25 Aug 2011 17:55:03 +0000

Via Chris.

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Lonely Sandwich on Apple TV

aaron cohen — Mon, 18 Apr 2011 17:51:25 +0000

Good thoughts, but I blogged it mostly because of the line, "Play them on your Vizio, Derek. You disgust me." ###Possibly related posts:Best Apple Pie Recipe Ever – Swedish Apple Pie Just like Apple Fluffernutter Massachusetts’ Official State Sandwich? ### Possibly related posts:

Open letters to Bon Jovi

aaron cohen — Tue, 29 Mar 2011 16:07:25 +0000

Steve Jobs isn’t the problem here. The music industry is the problem—too many bad songs are the problem. It’s the reason the audience doesn’t roar when you talk about playing a new track or two that were added for a re-release of your greatest hits. If your greatest hits were from the last three years, imagine how much money you’d be making on album sales even beyond your touring.

In a letter from Jeremy Horwitz to Bon Jovi who recently said "Steve Jobs is personally responsible for killing the music business."

Via

But then I also went back to look at all of the Open Letters to Bon Jovi I could find:

An Open Letter to Bon Jovi (Regarding Setlists)

An Open Letter to Bon Jovi (Regarding Palestine)

An Open Letter to Bon Jovi (Plea for Tickets)

An Open Letter to Bon Jovi (Crush Review)

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Just like Apple

aaron cohen — Mon, 14 Feb 2011 15:37:33 +0000

Daring Fireball recently linked to a New Yorker article about the interesting corporate structure of the Green Bay Packers. In it, this sentence:

Shareholders receive no dividend check and no free tickets to Lambeau Field. They don’t even get a foam cheesehead. All they get is a piece of paper that says they are part-owners of the Green Bay Packers.

"Huh", I thought, "Just like Apple." But then I found this:

People who own shares of of GBP stock cannot be sold to others--it can only be sold back to the team. The stock doesn't appreciate in value, no dividends are paid, and there are no season ticket privileges. However, the stock certificate is really cool, and you can proudly say you own part of a professional football team!

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Downgrading my iPhone 3G from iOS 4 to iOS 3.1.3

aaron cohen — Sat, 05 Feb 2011 21:23:50 +0000

In September, I made the mistake of upgrading my iPhone 3G from OS 3.1 to OS 4.0, making the phone a lot less useful and losing visual voicemail as a feature. (I had a big event coming up and Eventbrite told me their app would allow me to scan tickets with my phone. I said, "Really? It will work on a 3G running 3.0?" They said, yes, really. The event was looming and I needed to test the app ahead of time and so when it didn't work with 3.0, I upgraded to 4.0. Come to find out, the scanning didn't work on a 3G at all. Thank you, Eventbrite.) Since I upgraded, my 3G has been beset with some minor and major issues that make it much less useful than before. Some tasks, like browsing are usually OK, but Safari sometimes takes a while to load, other tasks like using Google Maps go from horribly slow to completely useless. Foursquare check ins can take minutes. The phone app stalls a lot when trying to make a call and, most importantly, visual voicemail does not work at all. I can still get voicemails, but there is no notification of their presence.

Yesterday, at Tim's suggestion I decided to try downgrading my phone. It did not go as planned. Recboot didn't work the way it was supposed to, and at one point, my phone was a brick for an hour. Immediately after downgrading to 3.1.3, I was left with a phone that didn't have any of my data, but did give me visual voicemail. The back up I made before starting was gone so I used a back up from 9/17 running 3.1.3.

The phone functions as it did then, much faster on Foursquare and Google Maps, and tethering works again. This would all be wonderful except I again don't have visual voicemail. I'm opposed to wiping it clean and starting over because I don't think I'll be able to download working versions of the apps I use.

I'm going to try to hang on for the iPhone 5, which will hopefully come out in July. Any ideas? Would jailbreaking the phone give me visual voicemail back?

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Update: Visual Voicemail is back after 4 months. After trying to reset the settings, I removed the AT&T Profile in the Profiles section of the Settings (I think Settings ---> Network Settings ----> Profiles). I restarted the phone after that and some test VMs I'd been leaving the last couple days showed up. I guess I don't have an excuse for not calling you back now.

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1985 Steve Jobs interview in Playboy

aaron cohen — Tue, 18 Jan 2011 15:29:04 +0000

This 1985 Playboy interview with "Steven" Jobs is long, but fascinating. It's from 25 years ago! This was a time where the "mouse" had to be explained to the readers because most people wouldn't know what it was. ("a "mouse" (a small rolling box with a button on it)"). I pulled out a lot of excerpts I thought were interesting:

The Apple offices in 1985, the forerunner for dotcom offices later on:

"The Apple offices are clearly not like most places of employment. Video games abound, ping-pong tables are in use, speakers blare out music ranging from The Rolling Stones to Windham Hill jazz. Conference rooms are named after Da Vinci and Picasso, and snack-room refrigerators are stocked with fresh carrot, apple and orange juice. (The Mac team alone spends $100,000 on fresh juice per year.)

On Andy Warhol and Keith Haring using the first Macintosh that Jobs had brought to a birthday party for a 9 year old:

Two other party guests wandered into the room and looked over Jobs's shoulder. 'Hmmm,' said the first, Andy Warhol. 'What is this? Look at this, Keith. This is incredible!' The second guest, Keith Haring, the graffiti artist whose work now commands huge prices, went over. Warhol and Haring asked to take a turn at the Mac, and as I walked away, Warhol had just sat down to manipulate the mouse. 'My God!' he was saying, 'I drew a circle!'

On why Jobs was more interested in talking to the 9 year old than the celebrity artists (emphasis mine):

"But more revealing was the scene after the party. Well after the other guests had gone, Jobs stayed to tutor the boy on the fine points of using the Mac. Later, I asked him why he had seemed happier with the boy than with the two famous artists. His answer seemed unrehearsed to me: 'Older people sit down and ask, "What is it?" but the boy asks, "What can I do with it?"'"

On what technology the computer compares to:

The most compelling reason for most people to buy a computer for the home will be to link it into a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people—as remarkable as the telephone.

On pricing:

PLAYBOY: Aside from some of the recurrent criticisms—that the mouse is inefficient, that the Macintosh screen is only black and white—the most serious charge is that Apple overprices its products. Do you care to answer any or all?

JOBS: We've done studies that prove that the mouse is faster than traditional ways of moving through data or applications. Someday we may be able to build a color screen for a reasonable price. As to overpricing, the start-up of a new product makes it more expensive than it will be later. The more we can produce, the lower the price will get——

PLAYBOY: That's what critics charge you with: hooking the enthusiasts with premium prices, then turning around and lowering your prices to catch the rest of the market.

JOBS: That's simply untrue. As soon as we can lower prices, we do. It's true that our computers are less expensive today than they were a few years ago, or even last year. But that's also true of the IBM PC. Our goal is to get computers out to tens of millions of people, and the cheaper we can make them, the easier it's going to be to do that. I'd love it if Macintosh cost $1000.

On the iPhone:

JOBS: The developments will be in making the products more and more portable, networking them, getting out laser printers, getting out shared data bases, getting out more communications ability, maybe the merging of the telephone and the personal computer.

The big villain in this article is IBM. It's sort of jarring that Microsoft isn't mentioned once:

All these things show that it really is coming down to just Apple and IBM. If, for some reason, we make some giant mistakes and IBM wins, my personal feeling is that we are going to enter sort of a computer Dark Ages for about 20 years. Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

On AT&T:

PLAYBOY: Which brings us full circle to your latest milestones, the Mac and your protracted shoot-out with IBM. In this Interview, you've repeatedly sounded as if there really are only two of you left in the field. But although the two of you account for something like 60 percent of the market, can you just write off the other 40 percent—the Radio Shacks, DECs, Epsons, et al.—as insignificant? More important, are you ignoring your potentially biggest rival, A.T.&T.?

JOBS: A.T.&T.. is absolutely going to be in the business. There is a major transformation in the company that's taking place right now. A.T.&T. is changing from a subsidized and regulated service-oriented company to a free-market, competitive-marketing technology company. A.T.&T.'s products per se have never been of the highest quality. All you have to do is go look at their telephones. They're somewhat of an embarrassment. But they do possess great technology in their research labs. Their challenge is to learn how to commercialize that technology. Also, they have to learn about consumer marketing. I think that they will do both of those things, but it's going to take them years.

Via Longreads

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Apple’s Latest Time Capsule Update Will Erase Your Backups

emdash — Sun, 23 May 2010 01:41:42 +0000

Please, don't let this happen to you. Next time your Software Update tells you there are new updates to install, make sure you uncheck the update to Time Capsule. Otherwise, look what happens when Time Machine next runs:

See that second sentence in the second paragraph? Yeah. What kind of incompetent company quietly releases a software update to its backup product that deletes its customers' backed up data without clear, repeated, and obvious warnings?

I want to punch Steve Jobs in the nuts.

(We now return you to your regularly scheduled Aaron-related awesomeness.)

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Ghostbusters on a Mac

aaron cohen — Tue, 09 Feb 2010 15:55:33 +0000

I do believe this is why the Genie effect on a Mac was invented.

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This Sounds About Right

The Next iPhone

aaron cohen — Wed, 13 Jan 2010 22:39:08 +0000

As soon as the iPhone came out I wondered, "What will be in the next one that will make all the people that have one now upgrade." There were a few ideas, better camera, better GPS, etc. Obviously adding a video camera to the 3GS was a huge step. It wasn't enough for me to switch, but it was enough a product change that I considered it. Here are some thoughts about what people want in the iPhone 4.0. So far, it focuses almost entirely on the OS. I'm curious, though, are there any hardware changes that would be especially exciting for you? (OK, OK, besides battery life.)

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25 Media Maxims from Ken Auletta

aaron cohen — Tue, 17 Nov 2009 21:02:53 +0000

Ken Auletta from the New Yorker wrote a book about Google, “Googled: The End of the World as We Know It” and before he published it, he cut the last chapter of 25 media maxims. Click the link above to read the chapter, or see below to see them in cribbed form. You might recognize the first maxim from Steve Jobs' Stanford graduation address (video below via AllThingsD)

1. “Stay Hungry. Stay Foolish.”
2. Passion Wins
3. Focus is Required
4. Vision is Required
5. A Team Culture is Vital
6. Treat Engineers as Kings
7. Treat Customers Like a King
8. Brand Often Means Trust
9. Every Company is a Frenemy
10. The Speed Of Change Accelerates
11. Adapt or Die
12. “Life is long but time is short.”
13. A “Free” Web Is Not Always Free
14. Digital is Different
15. Don’t Think of The Web as Another Distribution Platform
16. Technology Provides Potent New Targeting Tools
17. The Web Forges Communities, and Threatens Privacy
18. Beware The Government Bear
19. Paradox:The Web Forges Both Niche and Large Communities
20. More Media Concentration, Yet More Choice
21. Luck Matters
22. No More Old Media Magic
23. No More New Media Magic, Either
24. Don’t Ignore the Human Factor
25. There are no Certitudes

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Apple iTunes Music/Movie Kiosks

aaron cohen — Fri, 08 May 2009 20:17:18 +0000

I am on record supporting music kiosks, so I welcome the news that Apple is going to dip their toe in the kiosk waters with wireless towers in airports, etc. Somewhere, Mark Cuban is smiling.

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Apple Gives You a New iPhone if Your Old One Breaks

aaron cohen — Sat, 07 Mar 2009 23:11:07 +0000

I don't know what's more remarkable, how often I've heard of the 3G iPhones crapping out because of hardware issues or how easy it is to get a new phone from the Genius Bar at the Apple Store when it does. Seriously, this seems like the hidden story of the 3G phone. My guess is Apple knew very quickly that the 3Gs weren't ready for primetime and went against about 25 years of corporate policy to make it easy to replace a malfunctioning product. I just got a new one today and I'm psyched!

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Best iPhone App?

aaron cohen — Wed, 14 Jan 2009 14:36:29 +0000

I love the iPhone. I use mine incessantly. Mostly I use Mail, Safari, Google Apps, and Facebook. Maybe I'm just jaded, but most of the applications on the App store are garbage and don't do anything terribly exciting. The other morning I downloaded the AccuWeather GPS-enabled iPhone app, though, and wow. This is the weather App for which you've been waiting. It uses GPS to give you the temperature at your current location, plus a "feels like" temperature. Plus there's a radar section , finally. And to top it off a risk bar set up. It's not perfect, but it's the most perfect free weather App I've found. Also, it's one of the more useful applications. Anybody have thoughts on other useful applications? Leave them in the comments. (By the way, the working definition for useful is something like "Not a light saber, zippo, or glass of beer."

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Since writing this post a couple weeks ago, I've noticed a few quirks in the app that I would change if I was building the BEST iPhone app. If you're looking at the 5-day forecast and you switch to a day a couple days away, it goes back to today when you toggle between night and day. Also, you can't view today's forecast more than a few hours into the future? It would be good if you could hit 'next' and move forward. Fact remains, it's still more useful than all the others and I want to know what you're using.

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Update: Thanks to digiphile in the comments for pointing out my error in leaving out Pandora. I was remiss. I don't use it much, but that's a great app. Also, since iTunes started streaming podcasts, I appreciate it even more.

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Moving a Time Machine Backup to a Time Capsule

matt — Mon, 05 Jan 2009 13:30:29 +0000

I bought myself a Time Capsule, for a few reasons. Our wireless network at home has been pretty flaky—our AirPort Expresses (AirPorts Express?) seem to drop off the network a lot, and the "AirTunes" feature cuts in and out—and I have this vague hope that a network made up of all Apple hardware will work better. I also like the idea of always-available, wireless network-attached storage, since I'm only pretty good about remembering to hook up the external backup drive, and Rachel never remembers. Now that we're both running Leopard, Time Machine + Time Capsule seems to add up to painless backups.

The hitch was that I've been running Leopard with Time Machine backups on my external LaCie drive for a few months now, and I wanted to move those backups to our shiny new 1 TB drive and maintain that backup history. When I called Apple support (our first Time Capsule was a dud) to ask how one might migrate an existing Time Machine backup from an external hard drive to a new Time Capsule, the nice man put me on hold for fifteen minutes and then came back to say it couldn't be done.

Puh-leeze.

I know moving Time Machine backups isn't as simple as just dragging the files from one drive to another. Because of the way the files are stored (Time Machine seems to use hard links to avoid wasting space) a regular file copy would massively inflate the size of your archive, and possibly screw up metadata, too. But surely Apple must have recognized that disks fail, archives grow, and people buy new hardware! There must be a way to move a Time Machine backup.

And there is! I found the solution on the discussion forums for SuperDuper, so that's the software I used to accomplish the move. It's possible that Apple's DiskUtility would do the trick as well, but I didn't try that. After going through it myself, I thought I'd gather the instructions in one place.

Here's how to move a Time Machine backup from an external drive to a new Time Capsule:

Hook up the external drive where you store your Time Machine backups, and do one more backup, just to be safe, by choosing "Back Up Now" from the Time Machine menu on the menu bar.

Make sure your computer has a name in System Preferences -> Sharing or else your first Time Capsule backup will fail. This would be annoying later on.

Set up your Time Capsule using the AirPort Utility. When you're done, you should be able to see the Time Capsule under Shared in the sidebar of a Finder window:

Mount the Time Capsule drive, by selecting the Time Capsule in the sidebar, and then, if necessary, clicking the Connect As... button and entering your Time Capsule password (that you set up in the AirPort Utility).

You should then see a folder called Data. This represents the internal disk in your Time Capsule.

Double-click on the folder to open it; it should be empty.

Open the Time Machine preference pane (by choosing Open Time Machine Preferences... from the Time Machine menu) and click Change Disk... Choose your new Time Capsule from the list.

From the Time Machine menu, choose Back Up Now to force Time Machine to start backing up to your Time Capsule. Once it starts whirring along, check out the Finder window that was showing the contents of your Data folder. Very soon you should see a file appear in that window whose name ends with .sparsebundle. Once you see that file, cancel the Time Machine backup—we were only using it to create the sparse bundle file. Once it stops, turn Time Machine off.

Download SuperDuper, which is a pretty nifty backup and disk copying program. The free version is all you'll need, but if you like it, you might consider buying the full version to support the fine people who made it possible.

Double-click the sparse bundle file that you saw created earlier. This should cause a new drive to mount on your desktop, called Backup of your computer name.

Launch SuperDuper. Set it to Copy your old backup drive to Backup of [your computer name] using Backup - all files. Click the Options... button, and choose Erase backup, then copy.

Double check that your old backup drive is the source (on the left) and your Time Capsule is the destination (on the right). I mean, seriously. Then, take a deep breath, and push Copy Now.

Go kill some time! This will take a while. My 200 GB of backups took about eight hours, copying from a FireWire 800 drive to a Time Capsule over wired Ethernet.

When it finally finishes, go back into your Time Machine preferences and make sure your Time Capsule is still selected as the backup drive. Now, Enter Time Machine and verify that your backup history is still present. Voila!

At this point, I recommend doing one more Back Up Now just to make sure everything's working properly. This first backup after the copy will take a long while during the Preparing... phase. I'm not sure why. After that, you should be in business.

Hope this helps someone else!

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The Changing of the Music Business

aaron cohen — Mon, 24 Nov 2008 14:17:49 +0000

Universal Music Group says that the traditional music business isn't dying (at least not as much as it seems because the 6% decrease shoots up to a 1% decrease when you account for the strengthening of the dollar against other currencies.

What happened? CD sales are still declining, of course. But Vivendi said the rise of digital music–that means you, Apple (AAPL)–is finally beginning to balance out some of the decline. Digital sales increased 33 percent in the first nine months of the year, the company said.

And then Live Nation has announced that they will begin selling DRM-free MP3s for their artists making LN a one stop shop for everything involving your favorite artist (so long as they are a Live Nation/Music Today band).

Essentially, Live Nation is turning into a microcosm of the music business at large. If you're a fan of one of its bands, you're going to spend money on them eventually, whether its a concert ticket, a T-shirt, a CD, fan club access to exclusive "VIP" content, an MP3 from an artist page or whatever. And when you do, Live Nation will be there to take a slice of the pie -- a savvy business strategy when no one knows for sure where the bulk of music revenue is going to come from.

This touches on something I got from Kevin Kelly's True Fan thoughts from several months ago. Musicians don't need record labels to do most of the stuff for which they used to need record labels. They don't need large advances to record in expensive studios (they can record in Garage Band). They don't need help with distribution (they can upload their music themselves to iTunes and social networking sites). And they don't necessarily need marketing help (they can use Facebook and MySpace to organize street teams, directly target their fans, and create and manage a community that increases a fan's passion for the band).

Many savvy bands will be able to manage all of this (the community especially) themselves, but many also won't or will not want to. I think this is going be where music businesses of the 21st century make their money. The record label dinosaurs can stick to their business model, or they can adapt to offer community management services from which they may once again become prosperous.

I've always been envious of Music Today as someone who used to work for a band (and I'm still sending out CDs twice a month! How's that for long tail?). They figured out that it's mostly impossible to make any money offering services to bands because band's don't usually have any money. The way to make money off of bands is off of their fans. That will always be true.

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Media Player Inventor Finally Getting Some

aaron cohen — Thu, 18 Sep 2008 02:32:44 +0000

Good for him! ###Possibly related posts:Speaking of Slow Food – The Traditional Media Has a Hard Time With Technology ### Possibly related posts:

Speaking of Slow Food – The Traditional Media Has a Hard Time With Technology