It strikes me that this video is one of the reasons soccer is struggling to catch on in the US. You NEVER see people flopping like this during a curling competition, which might be one reason curling is gaining in popularity.

I've got nothing but anecdotal evidence, but curling is going viral. What looks like a combination of bocce and bowling ON ICE is sweeping the nation. The Tweets, Facebook status updates, the demands that curling be put on the TV at bars on Friday and Saturday night? This is EXACTLY what soccer wants out of the World Cup/Olympics every couple years. What's causing it this year? I mean, this isn't the first time we've seen curling.
Someone is going to open a curling bar in Brooklyn in the next year. Mark it, dude.